The rowing boat is the ultimate blank canvas - a floating billboard that will be shown around the world. Contact us at for sponsorship package options.

The Talisker Whisky Atlantic Challenge offers potential sponsors, brands and ambassadors the opportunity to raise the profile and brand perception of their company on a local, national and international scale.

Sponsoring a team’s challenge provides a platform for companies to align with a campaign that not only represents their core values as a business, but whose story could be seen by over 3 billion people worldwide.

We endeavor to utilize technology on-board our boat to send footage directly from the Atlantic Ocean, providing a glimpse of life on-board. As interest in the race continues to grow exponentially, this content is immensely valuable for media and sponsors.

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The Talisker Whisky Atlantic Challenge attracts rowers from across the globe all united by the challenge of crossing an ocean. So far teams from all over the world have participated including: UK, Ireland, USA, South Africa, Spain, Romania, Norway, Sweden, Australia, New Zealand, China, Finland, Netherlands, Italy, Switzerland, Wales, Scotland, Northern Ireland, Egypt, Ukraine & Antigua. A truly global race, each team draws significant fan and media attention from their home country. The Talisker Whisky Atlantic Challenge is the key international event in ocean rowing.

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The Talisker Whisky Atlantic Challenge has a dedicated media team to maximize coverage and exposure around the world. Official film crews and photographers are present at race start and finish to capture key visual assets that are distributed around the world.

Press releases and video news reals (VNRs) are produced for each team. Always ensuring there is a steady stream of content to be ‘consumed’ by global media.


Local, national and global Television, Print and Digital coverage producing record breaking broadcasting results for 2018-19 race events.